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Challenger brand from Revolution Beauty founder Adam Minto is designed for Gens Z and Alpha for misfits and creatives.
September 1, 2025
By: Lianna Albrizio
Associate Editor
Cosmetics brand Trouble Maker is making noise with an exclusive launch at Superdrug. Made for the misfits and creatives, it is a challenger brand designed for Gens Z and Alpha. The brand founders, Sally and Adam Minto (founder of Revolution Beauty), reportedly worked to bring Trouble Maker from concept to marketing in less than a year. “We created Trouble Maker to fill a clear and growing gap in the beauty market: a brand designed for Gen Zalpha, a cross-generational demographic of Gen Z a...
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